In fact, acculturation has always been a matter of conquest. Either civilization directly shatters a primitive culture that happens to stand in its historical right of way; or a primitive social economy, in the grip of a civilized market, becomes so attenuated and weakened that it can no longer contain the traditional culture. In both cases, refugees from the foundering groups may adopt the standards of the more potent society in order to survive as individuals. But these are conscripts of civilization, not volunteers.